Banking on the agent

As a matter of fact insurance, as a category, needs personal intervention for need creation, product selection, purchase process and post purchase maintenance. Because the nature of the industry is so complex and incomprehensible at times for consumers, it becomes important for agencies to recruit the right kind of agents.

Ramachandra agrees, “A large part of the responsibility rests on the Agent, who is the last mile contact with the insurance agency’s customers. Tata AIA Life embarked on a large transformational program, for over six months, called Premier Agency Program. What this entails has been the creation of Tata AIA Life Premier Academy, which has been mandated to recruit right, train extensively, retain only those who can withstand the process of Premier Academy, and ensure life-long training process. We believe that a Premier Agent of Tata AIA Life will substantially add value towards the protection needs of their customers.”