The innovation uses the Android platform to make insurance buying a simple and enjoyable experience for customers
Increases productivity of its premier advisors
Guwahati: In line with its vision to deliver best-in-class solutions and ensure customers’ well being, Tata AIA Life Insurance Company (Tata AIA Life) announced today the launch of eLife, a fully mobile and secure electronic solution that simplifies the process of buying and selling life insurance solutions.
Mukesh Dhawan, deputy chief executive officer and chief distribution officer, Tata AIA Life, launched eLife before the media in Guwahati, Assam. The occasion also witnessed the unveiling of Tata AIA Life’s new-generation premier agency brand mascot – Smartee. An expert on Tata AIA Life’s insurance solutions, Smartee analyses various needs of the customers to present the right solution for the right life stage of the customer, through a combination of life insurance products.
Speaking on the occasion, Mr Dhawan said, “Our eLife innovation is a reflection of our strategic intent to empower our sales force with smart tools and convenient solutions that will serve our customers faster and even reduce the paper involved. It will allow our customers to engage with the company with ease, by making the entire buying experience of life insurance simpler as also enjoyable.”
During the day, Mr Dhawan also addressed Tata AIA Life's Premier Agency at the Power Up Fest, a distribution outreach program for its agency force, organised in Guwahati.
Key features and advantages of eLife include:
Fully secure digital process Provides a one-stop shop for Tata AIA Life products, coupled with financial health review. Allows Tata AIA Life Advisors to provide customers with comprehensive life insurance solution with ease of e-application.
Easy-to-use interface on an Android tablet (with or without access to internet)
Simplifies the process of purchasing life insurance for the customer.
eLife allows advisors to capture customer details and complete the application even when not connected to the internet.
Mobility and convenience Tata AIA Life advisors can meet their customers anytime, anywhere at the customer's convenience.
Completeness of information and ease of documentation eLife prompts and facilitates the advisors to verify that information gathered is complete and correct and also allows instant document upload before the forms can be e-submitted.
A step towards a greener world eLife substantially reduces usage of paper thereby contributing to a greener world.
Tata AIA Life believes that providing the right advice the right way will bridge the protection gap in India and also facilitate long term saving habits amongst Indians. This prompted the company to launch Premier Agency, which is steadily growing with a network of over 160 branches across India. A recently concluded event of Premier Agency, the MDRT Experience in Hyderabad, saw more than 600 premier agents participating from the AIA group in Asia. The event was aimed at developing professionalism amongst participants by sharing ideas and new strategies with internationally established life insurance and financial services professionals.
Strengthening the Premier Agency force continues to remain one of Tata AIA Life’s strategic priorities. The company has undertaken some key initiatives to create a formidable distribution force of highly productive advisors. It is probably the first life insurance company in the country to implement Career Choice, a talent selection profiling tool, developed by the leading life insurance research, consulting and professional development organisation LIMRA, to improve the overall quality of the agency force. As a part of this initiative, all prospective advisors of Tata AIA Life's Premier Agency have to go through the Career Choice profiler before applying for an agency license with Tata AIA Life.
Increases productivity of its premier advisors
Guwahati: In line with its vision to deliver best-in-class solutions and ensure customers’ well being, Tata AIA Life Insurance Company (Tata AIA Life) announced today the launch of eLife, a fully mobile and secure electronic solution that simplifies the process of buying and selling life insurance solutions.
Mukesh Dhawan, deputy chief executive officer and chief distribution officer, Tata AIA Life, launched eLife before the media in Guwahati, Assam. The occasion also witnessed the unveiling of Tata AIA Life’s new-generation premier agency brand mascot – Smartee. An expert on Tata AIA Life’s insurance solutions, Smartee analyses various needs of the customers to present the right solution for the right life stage of the customer, through a combination of life insurance products.
Speaking on the occasion, Mr Dhawan said, “Our eLife innovation is a reflection of our strategic intent to empower our sales force with smart tools and convenient solutions that will serve our customers faster and even reduce the paper involved. It will allow our customers to engage with the company with ease, by making the entire buying experience of life insurance simpler as also enjoyable.”
During the day, Mr Dhawan also addressed Tata AIA Life's Premier Agency at the Power Up Fest, a distribution outreach program for its agency force, organised in Guwahati.
Key features and advantages of eLife include:
Fully secure digital process Provides a one-stop shop for Tata AIA Life products, coupled with financial health review. Allows Tata AIA Life Advisors to provide customers with comprehensive life insurance solution with ease of e-application.
Easy-to-use interface on an Android tablet (with or without access to internet)
Simplifies the process of purchasing life insurance for the customer.
eLife allows advisors to capture customer details and complete the application even when not connected to the internet.
Mobility and convenience Tata AIA Life advisors can meet their customers anytime, anywhere at the customer's convenience.
Completeness of information and ease of documentation eLife prompts and facilitates the advisors to verify that information gathered is complete and correct and also allows instant document upload before the forms can be e-submitted.
A step towards a greener world eLife substantially reduces usage of paper thereby contributing to a greener world.
Tata AIA Life believes that providing the right advice the right way will bridge the protection gap in India and also facilitate long term saving habits amongst Indians. This prompted the company to launch Premier Agency, which is steadily growing with a network of over 160 branches across India. A recently concluded event of Premier Agency, the MDRT Experience in Hyderabad, saw more than 600 premier agents participating from the AIA group in Asia. The event was aimed at developing professionalism amongst participants by sharing ideas and new strategies with internationally established life insurance and financial services professionals.
Strengthening the Premier Agency force continues to remain one of Tata AIA Life’s strategic priorities. The company has undertaken some key initiatives to create a formidable distribution force of highly productive advisors. It is probably the first life insurance company in the country to implement Career Choice, a talent selection profiling tool, developed by the leading life insurance research, consulting and professional development organisation LIMRA, to improve the overall quality of the agency force. As a part of this initiative, all prospective advisors of Tata AIA Life's Premier Agency have to go through the Career Choice profiler before applying for an agency license with Tata AIA Life.
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